Spell

Spell Kish is a multi-brand store on the third floor of Mica Mall, gathering a selected group of Italian labels under one roof: Versace Jeans Couture, Love Moschino, Dsquared2 and Chiara Ferragni. The logic of the multi-brand format at Spell Kish is that rather than committing to a single house, several names with overlapping attitude but different audiences sit side by side, so they can be compared in one visit. Versace Jeans Couture is Versace's denim and casual line, recognisable by its baroque prints and prominent logo work. Love Moschino carries Moschino's younger, more playful register. Dsquared2, founded in Milan in 1995 by Canadian twins Dean and Dan Caten, built its name on denim and tailoring with a rock edge. Chiara Ferragni's label, with its winking-eye motif, aims at a younger street audience. Clothing, footwear and accessories from all four make up the range at Spell Kish.