The "Under the Mica Sky" event, centred on sport and a healthy lifestyle, begins at Mica Mall on the first of Shahrivar and continues until the end of the month.
The 6am–10am window is not arbitrary. Shahrivar is still a hot month on Kish, and the island's humidity makes physical activity through the middle of the day difficult. The first hours after dawn, before the temperature climbs, are in practice the only stretch in which outdoor walking and running are comfortable — and Under the Mica Sky is built around exactly that window.
Aiming to create a different experience of Kish's summer mornings, the event will host walking and running enthusiasts every day from 6am to 10am. By logging their steps, participants can convert those steps into MicaCoin and benefit from the special Mica Mall leisure package released for the event's opening.
Alongside the sporting activities, meditation and morning exercise programmes are held on Sundays and Tuesdays from 6am to 8am. Mica Mall's cafés will likewise form part of the "Under the Mica Sky" experience, serving healthy drinks and breakfasts.
Pairing light aerobic exercise with meditation is a familiar shape for urban morning programmes: time to move, then time to breathe and settle, before the day begins. The involvement of the mall's cafés closes that loop, putting a light meal within reach immediately after the session.
A further element of the event is a daily points allocation for participants, entering them into the Mica loyalty club's special prize draw — prizes worth 30, 40 and 50 million toman, awarded to the winners at the close of the event.
The event is pitched at a wide range of participants, from regular runners looking for a route and company to people adding a morning walk to their routine for the first time. The step-to-MicaCoin mechanism and the daily points give continuity of attendance something concrete attached to it.
"Under the Mica Sky" runs until 31 Shahrivar, and over this period Mica Mall will host residents and visitors who begin their Shahrivar mornings in Kish with exercise and energy.
Event details
